Olivia is a creative strategist and storyteller based in New York. She currently leads brand and campaign strategy at Squarespace, where she’s worked on Super Bowl campaigns with Zendaya and Martin Scorsese, cultural partnerships with Rick Rubin and Jeff Koons and brand positioning for sub-brands. She’s led naming, messaging and go-to-market strategy across product lines, translating insights into briefs that drive clarity, alignment and award-winning creative.

Previously, she spent six years at Doubleday & Cartwright producing creative for Nike, Apple, The North Face, Gatorade, and Converse, while also running content strategy for sport-and-art publication Victory Journal.

Her work lives at the intersection of strategy, design, and culture: grounded in insight and shaped by meaningful storytelling. Olivia also consults with early-stage brands, most recently helping shape the brand strategy and creative direction for a new skincare-first makeup line launching in 2026.