Developed a content series strategy for The North Face to introduce a diverse roster of creative talent that embodies the spirit of exploration.

Pitched Angela Dimayuga, Director of Food & Culture at the Standard (and former chef of Mission Chinese) as the first subject in the “Rare Species” series.

Ran and oversaw the production of a short film and still photography as part of this series while managing the project budget. Led social strategy to support the launch.

Credit: Doubleday & Cartwright